地理圍籬類似於 LBS, 雖然有一點差異. 它以特定區域的中心點並覆蓋相鄰的半徑 3 或者 5 公里. 地理圍籬更著重描述區域邊界而不是特定點來建立圓心和外部等距. 它勾勒出了實際的形狀, 範圍, 以及辦公大樓、住宅區等精確座標區域. 本文將討論地理圍欄並幫助您了解這項技術的含義.
什麼是地理圍籬技術?
地理圍欄是一種新的LBS應用程序，它使用虛擬圍欄創建虛擬地理邊界. 當電話進入時, 樹葉, 或在特定地理區域內移動, 它可以使用地理圍籬技術自動接收警告和通知.
具有地理圍籬技術, 用戶現在可以使用基於位置的社交網站在進入某個區域後自動登錄. 雖然和LBS略有不同, 地理圍欄仍然是一種 LBS. 它以特定區域為中心，覆蓋其相鄰半徑 3 或者 5 公里.
地理圍籬主要強調區域邊界的解釋, 而不是使用特定的點作為圓心和外層等距. 它精確地框架了實際形狀, 範圍, 以及辦公大樓、住宅區等具體座標區域.
地理圍籬如何運作?
作為基於位置的營銷策略, 地理圍籬技術用途 GPS訊號 確定潛在客戶何時進入邊境. 當企業想要追蹤其實際位置周圍的潛在客戶時，幾乎可以在任何地方設置邊界.
地理圍欄是一種極其複雜的行銷策略，允許企業根據客戶所在的位置來定位目標客戶. 頻繁地, 公司在某些企業附近設置地理圍欄, 會議, 甚至事件. 它完全依賴公司的主要目標. 例如, 如果企業有新的銷售並希望注意到目標客戶, 當潛在客戶進入地理圍欄區域時，它可以自動向他們發送短信.
而且, 您可以在事件和簡訊周圍使用地理圍欄, 廣告, 或每當目標市場中的某個事件吸引潛在客戶時向目標個人推播通知.
地理圍欄行銷中使用的技術
隨著智慧終端的快速成長, 基於智慧終端的地理圍籬技術可以出現在人們的視野中. 作為一個應用程式 基於位置的服務, 地理圍欄在虛擬地理邊界上為他們應用虛擬圍欄. 每當終端進入虛擬地理邊界時，就會透過應用程式顯示通知或警報訊息.
由於收集資訊服務的感知和模式, 地理圍籬技術主要應用於智慧家庭等領域, 私人助理, 購物, 和個人位置.
基於位置服務的地理圍欄 (位置服務) mostly attains the terminal’s location information over GPS. 因此, the application of geofencing requires real-time positioning. 有了這個, it is now easier to cause privacy leakage of a user and impact the user’s security location information.
WIFI中的地理圍籬是什麼?
A new geo-fencing feature is about to be set on Wi-Fi signals in case MIT scholars have their approach to this new fantastic technology. This new project is also known as Chronos. It seeks to regulate the coverage of Wi-Fi signals with an accuracy of hundreds of centimeters. This is attained by scrutinizing various Wi-Fi bands, linking the information gathered, and computing the exact signal’s distance and location to the user’s device.
另外, the Wi-Fi geo-fencing technology can also be used in other applications. 例如, 它的計算可用於無人機以避免與用戶碰撞. 也, 企業可以透過智慧型手機使用它來確定是否阻止其公司 Wi-Fi 網路的入口.
除了, 該技術預計將與無人機的交付齊頭並進，當它識別出房屋時 無線網路 一位顧客的, 可以使用地理圍欄權限來存取它，然後將其精確地停靠在您的入口處.
地理圍籬的用途是什麼?
- 使用者「零操作」－顧客進店只需確認身份，即可利用地理圍欄在店內快速支付.
- 社群網路整合－地理圍籬可連結微博和推特帳戶，查看好友評論.
- 鄰近貿易商目錄 – 貿易商可以使用地理圍欄技術添加信息, 而顧客可以用它給商家留下“卡片”.
- 商家評論功能－利用地理圍籬技術, 顧客可以查看該區域附近最喜歡和最常光顧的商店.
- 商家精準行銷－商家可以利用地理圍籬來保存和分析使用者的偏好，並鼓勵潛在使用者配對商家. 該技術還可用於在顧客進店時向其推送折扣和新產品訊息，以提高其購買程度.
地理框架和地理圍欄應用程式之間的區別
地理圍欄
標準地理圍欄 permits a user to put a pin on a building and form an imagined “fence” over a point of interest. The radius of the fence is mostly 90 米, although some can cover more miles. The user can then cookie any device detected within that enclosure and aid them with ads for the subsequent 30, 60, 或者 90 days.
If a user thinks about this in retail surroundings, high chances are that the store is located in a high-traffic area. 因此, all the devices passing through a store, driving past a store, and nearby merchants can detect cookies within a radius of 90 米. This means more unnecessary traffic and misused viewings in the series of ADs. 而且, the number of unrelated devices netted using this strategy can rapidly increase to thousands in highly populated regions.
地理框架
Unlike the traditional techniques of digital tracking used for the last two decades, which depended greatly on online interactions and cookies, the geographic framework relies exclusively on offline behaviour to create audiences. Consumers in a market can be examined by the geographic framework whenever they go out shopping and form audiences based on the decisions of their near-real-time. The geographic framework is 100 percent free from cookies.
最近幾年, ads based on cookies have turned out to be more undependable because of Google and iOS updates. The cookie profile of a user is not essentially a precise depiction of them as potential customers. Individuals pass cookies in their profile whenever they geo-fence or click on an ad. This causes clustering in the standard cookie pool, thus resulting in wasted impressions.
Rather than tracking devices within a geographic area using cookies, every smart device’s unique device identifier (UDID) can be extracted and matched back to its home. This eradicates duplicitous traffic and offers retailers 1:1 home match in-store sales.
In a market, besides observing the behavior of the consumers in real-time, you can also rewind time and view the observations on a device. Mostly, this is more valuable for large-scale sellers considering targeting in-market buyers at every stage of the business cycle. 另外, the geographic framework uses this historical data to populate interactive dashboards, thus placing the data power in your hands.
地理圍欄的好處
- It grids geographical regions – The criteria of gridding clustered in line with the business operations within a specific geographical area.
- It creates an aggregated data services area – In Geo-fencing, a group map is the application requirement needed in every fence. Essential requirements in a business are clustered in a particular region, creating an aggregated data service area.
- The terminal can either use a network to recognize or identify the fence. Fence information of the user can be shared easily between two parties and with application developers.
- It is a key to two-way communication.
- Like a city’s business district, the core of Geo-fencing is the business community.
- Vital elements in Geo-fencing include; capital flow, information flow, scene integration, and value integration.
地理圍籬系統的類型和公司
莫參與
MoEngage is an engagement platform based on customers’ insights. This geo-fencing software is built explicitly for product owners and customer-obsessed marketers. It allows hyper-personalization at scale to other technologies through various channels, like SMS, emails, lives messaging, in-app messaging, mobile push, app inbox cards, web push, Facebook audience, and connectors. With the optimization and automation driven by AI, businesses can quickly examine the behaviour of an audience, engage consumers, and segment the appropriate audience via personalized communication at all touch points in the lifecycle of a consumer.
網路參與
WebEngage is an operating system that is full-stack reserved with a consumer data platform that offers integrated customer views and incorporates data from various external systems and sources. It also comprises engagement stacks across over 11 頻道, such as SMS, 電子郵件, web, WhatsApp, mobile push, and Omni-channel journey choreography. WebEngage also tracks and offers market reports, a personalization engine, and analyses products and revenues. Globally, WebEngage works with over 400 customers in financial services, e-commerce, gaming, education technology, travel, fintech, 運輸, food technology, and many others.
雷達
Radar is the top leading platform in geo-fencing. It helps build application experiences based on a location and enhances faster revenues with APIs and SDKs for geo-fencing, geocoding, trip tracking, and search.
繪圖專案 SDK
With our long-term experience, the SDKs most commonly used in geo-fencing can attain low battery usage and high accuracy. As it is time-consuming to develop an advanced functionality in an application based on the location, it is now easy to install and implement your applications using the PlotProjects SDK.
It also offers you the correct information and the appropriate numbers to evaluate foot traffic in a physical store. The PlotProjects SDK has been employed and tried in various publisher applications, time management applications, 機場, airlines, and other areas.
AirDroid商務版
The AirDroid Business is a modern mobile device management software (MDM) with supreme and potent monitoring devices and remote control capabilities. It enables initiatives, and IT teams to effortlessly manage, organize, and protect Android devices across all networks in their enterprise. Its main objectives are;
- Mobile Device Management (MDM)
- Enterprise Mobility and Security Management (EMM)
- Mobile Application Management (MAM)
- Supporting all endpoints based on an Android Privacy control and remote access Alerting and monitoring remote devices
- Whitelisting applications and browsers
地理合規
Geo-comply is a front-runner in security and location compliance. It offers numerous protection layers for various types of location data operations. It identifies and points out any possible bad traffic from VPNs, Tor, public proxies, VPN data centres, hosting/data centres, and SmartDNS proxies. Geo-comply also instantly spots and blocks advanced techniques of location spoofing, like residential IP hijacking and VPN proxies. It also provides location spoofing at an accuracy of 99.6% when presented as a database hosted locally or a cloud-hosted solution over AWS, API, or Akamai.
康聯
Connecteam is an application for managing a workforce that enables managers to place the processes of their business on autopilot. It emphasizes;
- Developing a business while freeing up workers to be more flexible, productive, and cheerful
- Saving time and enhancing efficiency with mobile-first custom reports, lists, and tables
- Tracking working hours and scheduling shifts using GPS clocks
- Simplifying communication among the workers Improving proficient skills
- Managing everyday responsibilities
藍點
Bluedot allows businesses via a mobile application to control insights in the real world and identifies the correct time to send messages to clients over their ideal channels. The mobile location technology of Bluedot allows businesses and brands to amuse their customers at scale. The positioning accuracy of Bluedot is over 20 times better than that of our competitors. As it requires no hardware, you can use Bluedot technology to determine where your customers are and the areas they frequently visit and know the best strategies for engaging them efficiently.
這裡
HERE is the leading application location data services and map creation for the Ovum Location Platform Index. With our over 20 SDKs and APIs, we are available to all teams no matter the size, as we have a backup of consistent, dependable information and an in-built toolset. Our freemium assistances consist of fleet management and routing tools, geocoding and searching, and mapping. Using our data layer, we can help your team easily access correct, advanced mapping data to fathom the city’s geology and capabilities of navigation. 而且, our tools can enable you to optimize business awareness, enhance shipping, and offer quality and better service to customers.
